Ask anyone sober or drunk and they'll tell you there's no shortage of beer offerings at the corner store or at bars and nightclub's. But the folks at the Belikin Brewery - who already bottle 6 beers - think there's a market niche that hasn't been filled. It's for a light beer, targeting the health conscious market who are watching their calorie intake. And, so, enter Belikin Light beer, which is being introduced to the market at the beginning of July.
Makes marketing sense, but for the folks who already produce regular Belikin Beer, Belikin Stout, Belikin Premium, Guinness Stout, Landshark Lager, Lighthouse Beer, Chocolate Stout and Sorrel Stout, while also importing Amstel Brite, Heineken, and Redstripe - do they really need another beer? Or are they seeking complete domination of the beer market? That's what we asked the brew master at the official launch of the Belikin Light today. Here's what he had to say about this new beer, and why adults may want to try it:
"Why would I want to switch over to the light or try out the light?"
Nolan Michael - Brewmaster, Belize Brewing Company
"Well if you are a regular beer drinker and that's what you enjoy we advise you please continue to enjoy that. I enjoy all brand categories. What we found is that there was a gap, there was a certain segment in our Belizean community and throughout worldwide that there is a conscious movement towards a choice lifestyle and active life style but those people, they still enjoy a beer. However, they are also conscious about the calorie intake that they are taking in with that consumption. so in order for us to fill that market gap we decided that we would produce Belikin light which in Belikin light you still get the same great flavor profile of a Belikin beer but with a reduce calorie intake."
"It will be available country wide at the beginning of July. Our sales people and our distribution system it is moving through our distribution system as we speak so it will be available in stores country wide at the beginning of July in fresh on time delivery for our customers and consumers to have their choice."
"Is it a situation where Belize Brewing Company is trying to control the entire market share or access in Belize for beer drinkers?"
Nolan Michael - Brewmaster, Belize Brewing Company
"Our strategy has absolutely nothing to do with control of the beer market. Our entire strategy is offering customers and consumers a choice. We would like to have a beer offering, or a product offering in every single category and every single beer style, that's my ambition, if I know I am a beer drinker, I would like to have a beer to consume in any type of beer style depending on what I am feeling every day. This is about service, this is about delivery of quality products to our customers and consumers and we want the ability in our portfolio to offer that to our customers and consumers. That is our strategy. I can assure you we are not stopping at this one product offering, there will be more. We are going to develop more and offer in as many product categories as we possibly can."
Counting the seasonal brews, this is the company's 12th beverage brand. We stress beer - including this light beer - is for adults, not children.
The Beer of Belize in a lighter form
Beer drinkers across the country, here’s something to excite your taste buds. Belize Brewing Company is rolling out a new beer from its production line, just in time for the dog days of summer. Belikin Light is coming your way on July first and the good news is that it’s here to stay. News Five’s Isani Cayetano was at the media launch today and has the following story.
Isani Cayetano, Reporting
There is another local beer to add to Belize Brewing Company’s growing list of homegrown beverages. This morning, Brewmaster Nolan Michael proudly introduced the company’s newest addition in the form of Belikin Light, a mixture which promises outstanding quality and attention to detail.
Nolan Michael, Brewmaster, Belikin Beer
“Belikin Light has been in development for let’s see…probably since the beginning of the year, we have a very experienced taste and sensory panel working with us in order to develop new flavor profiles. As was mentioned earlier by Jayson we recognize that there is a specific demographic and a specific community in Belize that is looking for something in this beer category. However, Belikin and the brand name is a complete heritage brand, what we tried t do is make sure that we do not lose the flavor profile of our Belikin flagship. We went through several different adjustments in the recipe and I think we have come up with a great result. You will still get the same great malt flavor, the same great hop flavor however we have reduced the body on the beer a bit. We have modified the bitterness quite a bit, the resulting extract we have modified quite a bit, in order for us to end up with a lower calorie brand that is specifically in the light category. The target alcohol is about 3.5% for a light beer light beers can still be a little bit lighter than that, so I will still remind everyone to drink responsibly when you are consuming Belikin light it still does contain quite a bit of alcohol. We have targeted to balance the beer and still make it a completely balanced beer we had to reduce the bitterness units a bit, we reduced the residual extracts in the beer quite a bit all of this required an extensive modification in our entire brewing process in order for us to have what we think is a delicious, great tasting beer, still getting all of the heritage of Belikin but within the flavor lifestyle of a conscious healthy lifestyle.”
Belikin Light is expected to hit retail stores in the days ahead. Reporting for News Five, I am Isani Cayetano.
Belikin has started making a light beer. They had a big launch party with Chef Sean doing his magic. They have a video from the celebration. Belikin Light has a lower calorie count, and the alcohol content measures 3.8%. When's the chocolate light coming out?