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Caribbean Culture and Lifestyle: The Belize Edition #528384
01/18/18 01:31 PM
01/18/18 01:31 PM
Joined: Oct 1999
Posts: 60,042
oregon, spr
Marty Offline OP

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Marty  Offline OP

Caribbean Culture and Lifestyle Issue 1

A Belizean publishing house has released a new travel magazine called Caribbean Culture and Lifestyle: The Belize Edition. For McNabb Publishing it's a follow up to its takeover of the old tourism workhorse, Destination Belize. The new magazine has a wider focus which looks at travel, culture, and lifestyle. Belize is the first stop, with other regional destinations to come. Like Destination Belize, it can be found in hotel rooms countrywide.


Re: Caribbean Culture and Lifestyle: The Belize Edition [Re: Marty] #530381
05/12/18 06:29 AM
05/12/18 06:29 AM
Joined: Oct 1999
Posts: 60,042
oregon, spr
Marty Offline OP

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Marty  Offline OP

A Magazine Showcasing and Celebrating Tourism

In January of this year, McNab Publishing released a brand new travel magazine called Carribean Culture and Lifestyle: The Belize Edition. The magazine focuses on Belizean travel, culture, and lifestyle. Today, the Belize City based publishing house released another edition of the CCL magazine, this time with different destinations and cultural pieces. We visited this morning's launch and found out more about the new issue.

Tanya McNab, McNab Visual Creative Director
"Traditionally we had been introducing the magazine once a year and we found that before you know it, it becomes a bit dated. It is not as current, businesses change, things change, and so we thought that if we were to do something that was produced every three to four months that we would be able to put out better content, more relevant more up to date, and things like that so we said it is traditionally not what we do but we are going to try. It has been a learning curve for us in producing so quickly but we are getting there."

"It has everything from what you should do in different destinations because we publish so often you may see a San Pedro Edition one time and then you see a Cayo and an out west edition the next time so that is the other thing we have the opportunity to feature much more than we did in the past with just one. We have the opportunity five times. Going forward we really want to be looking at influential people who have made a mark in Belize who make a mark in tourism to be featured in this cover series that we are starting to launch. It will tell you what to do where to go. It also will have editorials about conservation. We as a rule always include articles on conservation this time around it is called "Belief in the Reef". This time we partnered with Oceana and they really help us to get out the information we need to promote responsible tourism in Belize."

At today's launch, Brand Ambassadors from different destinations all over Belize were also officially introduced. Their job is to add to the magazine and blog with pictures and content from their specific locations. The magazine can be found at hotels countrywide and the electronic version can be found on their website.

Channel 7



Caribbean Culture and Lifestyle Magazine Launched

Caribbean Culture and Lifestyle launched its second edition today. The magazine, published by McNab Visuals, will be used to promote travel and culture locally and regionally.  It goes to print five times a year and can be found in hotels, hotspots and Maya Island Air.  The print magazine is complemented with online, digital and social media components.  Creative Director Tanya McNab tells us more about her brainchild and how it differs from the tourism industry’s Holy Grail Destination Belize.

Tanya McNab, Creative Director, McNab Visual & CCL

“There is a two-third to one-third advertising ratio and all the content. It has everything from what you should do in different destinations and because we publish so often, you may see a San Pedro edition one time and you see a Cayo and out west another time. So, that is the only thing we have the opportunity to feature much more than we were in the past with just one and we have the opportunity five times. Going forward we want to look at influential people who have made a mark in Belize and made a mark in tourism to be featured in this cover series that we launched today. It will tell you what to do, where to go. It will also have editorial about conservation. As a rule, we always include articles on conservation and this time around it is called the belief in the reef. Each time we partner with OCEANA and they really help us get the information out that we need to be promoting responsible tourism in Belize.”

Andrea Polanco

“How does this differ from the Destination Belize magazine; does it compete with that?”

Tanya McNab

“I cannot speak to the current destination magazine and what their plans are. However, I don’t see it as a competition because it is a different model; completely different approach. We had a certain vision and a certain goal as to what we wanted to do at McNab and so on our own we are able to achieve those goals and expand into different programs that we would have had to do on our own. But Destination Belize traditionally is more of a country-guide and while this will be a guide and it has maps and facts of destinations, this is more of a magazine in the true sense of what you’d see on a newsstand every two months.”

The Caribbean Culture and Lifestyle Magazine also launched an ambassadors program to work with local influencers such as photographer Leonardo Melendez and beauty queen Rebecca Rath to promote travel and Belizean culture on social media.

Channel 5


Re: Caribbean Culture and Lifestyle: The Belize Edition [Re: Marty] #531516
07/26/18 04:09 PM
07/26/18 04:09 PM
Joined: Jul 2018
Posts: 1
Marietta, GA, US
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HR-SME Offline
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HR-SME  Offline
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How can you become a Brand Ambassador for CCL?


HR SME
Re: Caribbean Culture and Lifestyle: The Belize Edition [Re: Marty] #531772
08/10/18 05:39 AM
08/10/18 05:39 AM
Joined: Oct 1999
Posts: 60,042
oregon, spr
Marty Offline OP

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Marty  Offline OP

Caribbean Culture and Lifestyle Fall 2018

The Fall 2018 issue of Caribbean Culture and Lifestyle is finished, and it's online now!

They are referring to it as the Romance issue. Xunantunich gets a huge write up starting on page 20, and Mountain Pine Ridge on page 27. Rebecca Stirm has an article about fashion in Belize starting on page 34. Definitely worth a read.

"The third issue of CC+L has been dubbed the Romance Issue. Get ready to fall in love with Belize as you learn about the secrets of capturing the perfect wedding photos from one of Belize’s top photographers and our esteemed team mate the famed, Leonardo Melendez. Read about a private island getaway in the south ideal for passionate romantic escapades. Find out why Belize is the perfect wedding and honeymoon destination according to the Belize Tourism Board."


Re: Caribbean Culture and Lifestyle: The Belize Edition [Re: Marty] #533285
11/15/18 06:45 AM
11/15/18 06:45 AM
Joined: Oct 1999
Posts: 60,042
oregon, spr
Marty Offline OP

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Marty  Offline OP

Caribbean Culture & Lifestyle Discovery Issue #4

CC&L has released their 4th issue. The Discover issue highlights Caracol, and they interview Cayo artist Walter Castillo.

Dubbed “The Discovery Issue”, it showcases the wonder of finding the travel experience you’ve been looking for. Under the theme “Belize – A Top Destination to Visit in 2019”, the magazine has a fresh take on how and why you should visit Belize. The Discovery Issue is filled with content that will capture the imagination of readers. It will take them on the unique journey that is Belize. Read about the many opportunities to invest in Belize, how to eat like a local and how to make the best eggnog for the holidays!

From the festive articles that showcase Belizean culture and cuisine, to the artist highlight of well-known painter, Walter Castillo and the focus on sustainable tourism – the magazine is an informative guide for visitors to experience the very best of the country. The pages of the new issue contain eye opening articles about reef building and the healing powers to be discovered on nature walks. Find out what’s new and what’s hot in the travel industry.



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