The Belize Tourism Industry Association launched the twentieth edition of the Destination Belize magazine. The publication’s theme ‘Find our Roots, Feel (Y)our Rhythms’ celebrates Belize’s cultural heritage. The covers were revealed today at a ceremony in Belize City. They’ve complemented the print publication with an online presence, as well as a Spanish version of the magazine. Chief Editor on the project, Lebawit Lily Girma, shared more about what they hope this edition will do for tourism in Belize.
“Our theme was roots and rhythms. It was very quick to decide on that because we felt like Belize hadn’t been represented the way that we wanted. The things that make Belize so unique are the cultures and the rhythms and everything ties into that, which also means the people. Yes, people talk about the Maya, the Garinagu, but we have so many more groups. We have the Indians, the Mennonites, the Chinese and many others. So, we wanted to be inclusive and we wanted people to be intrigued. We wanted readers to open the magazine and say I didn’t really didn’t know that about Belize and quickly distinguish us from the rest of the region. And so through-out this issue we wanted our visitors and our readers to know about our Belizean heroes of all ages; the ones standing up for Belize’s cultural and natural wealth. We wanted our visitors know that yes we have drums but we also have the marimba which is being modernized; and we have the steel pan which is really exciting.”
Since 1995, the Belize Tourism Industry Association has been producing Destination Belize. You'll know it as the country's signature magazine which the BTIA uses to promote Belize as a premier tourist destination to the international community. It's distributed at trade shows all over the world, and you'll find a copy in just about every decent hotel room across Belize.
For the previous 19 editions, the BTIA outsourced the magazine's production, but for #20, they produced it in-house.
The theme of this year's edition of Destination Belize is "Find Our Roots and Feel Your Rhythms." The BTIA held its launch at the Raddison Hotel, and here's what the President and the Chief Editor had to say about the 9-month production process:
The BTIA intends to print 50,00 copies of the magazine, and they're launching an online platform for the magazine which they refer to as take Destination Belize Beyond the Pages.
Video: The Belize Tourism Industry Association (BTIA) has launched the 20th edition of Destination Belize
The Belize Tourism Industry Association (BTIA) has launched the 20th edition of Destination Belize. Their representatives spoke with us about the process to creating the special edition and what they hope it will do for tourism in Belize.
On our couch: John Burgos - Executive Director, BTIA Gale Malic-Ozaeta - Project Manager, Destination Belize