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BTB Mid-Year Insight Into Tourism Performance #539005
11/01/19 08:00 AM
11/01/19 08:00 AM
Joined: Oct 1999
Posts: 71,964
oregon, spr
Marty Offline OP

Marty  Offline OP

The Belize Hotel Association (BHA) has reported that there has been a decrease in tourist visits, including overnight stays and occupancy within the past 4 months. According to BHA, the month of September has been the worst out of the four with a 7.8 decrease in tourist arrivals into the country as compared to last year. They stated that there can be multiple reasons for the decline in tourism. President of the BHA, Ted Tejada, explained to us the reasons behind the low numbers.

Ted Tejada, President of the Belize Hotel Association: “As you can see on the numbers June we had a negative 0.5 and you might say ‘but why, we were doing pretty good from January to June, what happened ?’ If you guys remember there was an accident in San Pedro and one of our tourists was killed, it had an immediate effect. Immediately people started cancelling. Expedia comments that there was as 27% cancellation on their platform. The normality of Belize is 14%, why because immediately there is an accident the United States raises the flag ‘be careful where you’re travelling. Be careful of Belize.’ and that is what happened. We did no recover in July. In August there was a small recovery, in September we see the biggest loss -7.8, As you guys remember in September the Government of Belize decided to coincide and close the border for the buses that are transiting between Mexico and Belize and Guatemala to Belize. We are not claiming that that is the solem reason why there is a decrease, the numbers show that we lost the largest amount of tourists in the month of September.”

Tejada noted that these numbers are worrying for the Association and the economy.

Ted Tejada, President of the Belize Hotel Association:For the last four months; June, July, August and September, we have had a decrease of night stays even though in August we had an increase of arrivals, these people are staying less nights than they usually stay in Belize. And this is a very worrying point for all of us. If the tourists have declined in coming to Belize not only have they declined why are they staying less in the country of Belize, that is something that we have to figure out. As you know, where do the Europeans come from ? They normally come through the Western border, they come through Guatemala into Belize, they come for fourteen days into Guatemala they stay ten, they stay two in Belize and two into Mexico. And so this is why it is important for us to look at all the avenues, how are the tourists coming to Belize and what do we need to do in order to help them.”

They stated that other issues such as sargassum, transportation and political disputes in other countries contribute to the low numbers.


Re: BTB Mid-Year Insight Into Tourism Performance [Re: Marty] #539009
11/01/19 06:06 PM
11/01/19 06:06 PM
Joined: Oct 1999
Posts: 71,964
oregon, spr
Marty Offline OP

Marty  Offline OP
[Linked Image]

Tourist visits decline

The Belize Tourism Board (BTB) is pleased to announce the release of its first Travel & Tourism Mid-Year Performance Statistics Report.

The report is the first digitally interactive publication produced by the BTB in an effort to provide the Tourism Industry with a snap-shot of tourism trends occurring over the first six months of the year. The publication is in lieu of the annual Tourism Digest that is produced at the conclusion of the calendar year and contains an overview of arrival trends in the overnight and cruise sectors respectively.

The BTB has increased its collaboration with the Statistical Institute of Belize (SIB) and the Central Bank of Belize to further enhance the Visitor Expenditure, Motivation & Satisfaction (VEMS) survey in an effort to provide more insightful data for stakeholders to make informed decisions. The sample size has been increased three-fold, and more detailed traveler data in areas such as tourist’s income level is now being collected. The data on visitors by origin market

region has been expanded to include the regions of South America and Oceania and the ‘Visitor Purpose’ category now includes guests coming to Belize for a honeymoon or wedding.

In addition, the mid-year report also contains updated information on the tourist visitor profile, including tourists’ average daily expenditure for specific components of their trip, average length of stay in specific destinations, visitor satisfaction rating, and many other data points based on survey data collected over the first six months of the year.

[Linked Image]

The mid-year report provides an overview of recent trends in the accommodation sector including basic performance indicators for properties in Belize that are registered with Airbnb.

A subscription to “AirDna” data has been obtained to help us identify the level of impact of Airbnb properties on the industry. The AirDna platform is a web based application that allows users to view performance metrics of all properties registered with Airbnb within a certain geographic jurisdiction.

Insights into the latest tourism employment data collected by the Belize Tourism Board and SIB are also included in this report, and indicates the total number of persons currently employed in the tourism industry further broken down by gender and by district.

Stakeholders can keep abreast of monthly dashboards provided on the BTB website by clicking the following link: Data requests can also be sent to [email protected]

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