Samsung has a new official Belizean distribution partner, its Belizean
cell phone dealer, Cellular World, a company that has studied and
mastered the Belizean market during its 16 years of operations and in
that time sold multitudes of Samsung phones.
The difference now is that they'll be authorized to do so and equipped,
at their flagship location, with a Partner and Service center that
should change the game of cellphone ownership in Belize. Here's that
These shiny new devices on display at the Radisson this morning heralded a
major change in the Belizean electronic landscape. That change is a huge
accomplishment for the company known as Cellular World because it makes
them the country's Samsung distribution partner.
But what does that mean for the average consumer?
Avril Eiley - Sales & Business Development Manager
"Belizeans will now be able to enjoy the latest releases of both phones and
tablets, a variety of Samsung models in various colours, authentic devices
registered to Belize via cellular world distribution, standardized pricing
throughout the country via official nationwide re-sellers, the awesome
nationwide experience in Samsung stores with access to seasonal promotions,
better inventory access, a one year warranty which will allow shoppers to
have a piece of mind when shopping in Belize."
And on hand to celebrate the milestone was, not just the cellular World
employees but also a regional team out of Guatemala.
Allan Barrios - Regional Product Manager, Samsung Latin America
"We are combining now the point of sale with the point of service so that
the experience can be guaranteed from the beginning to the end and the
customer can enjoy a very good journey."
And they're stayed on message this morning making it clear to Belizeans
that this new partnership should streamline and simplify the experience of
buying and owning a Samsung phone.
Jose Ramirez - Head of Customer Service, Samsung
"With this new service center we are ensuring a one-year local warranty
plus faster delivery time and device repair services. What can you expect
of the one-year warranty? Certified technicians for --services, authorized
spare parts, and expedited turnaround time, what we want is to offer our
customers an awesome experience."
"We're going to be able to deploy our product roadmap in a better way, in a
faster way. Samsung usually follows a timeline for launches but as soon as
the products are available for the region, they are gonna be available for
Belize as well. And the price structures, the price offers, that's what
this partnership also means we are going to be able to review and work
together with the cellular world and the resellers on offers."
Now, Cellular World's Belizean staff is hoping that the security offered
through this elevated service will make customers less likely to purchase
unregistered devices from abroad.
Karan Sabnani - Director, Cellular World
"We're hoping that bringing a one year warranty is equivalent to having a
piece of mind and we are hoping to eventually get the Belizean consumer to
buy into this concept to understand now that it's new for Belize but this
is something that happens everywhere else now in our region so we're proud
to offer this now to our local consumer, 17 years of serving them, we just
found it deserving that people start to have a reliable option, tackling
informal markets is why we have gone with strategic partners so that we
have 42 locations as we roll out today nationwide including the Cayes and
we plan to grow the partnerships as we go along so that it can become an
experience that's easy to enjoy."
Samsung products will also be offered through a nationwide network of
resellers including Cellular World, Digi, Courts, Tropigas, Dibary,
Odette's Home Center, Top Gadgets, and Cellular Plus.