Princess Hotel joins Ramada chain - 05/01/14 10:39 AM
It was once the Ramada Royal Reef Hotel, but after a change in ownership to Turkish group Princess Hotels International it became known as the Princess Hotel and Casino.
Today, its management announced that it is coming home, of sorts, as it once again assumes the name Ramada after agreeing to join that world-famous chain, which has operated in 53 countries.
Ramada, since 1990, has been a subsidiary of the largest hotel group in the world, Wyndham of New Jersey, U.S.A., which owns over 7,200 hotels worldwide.
General Manager of Princess, Erol Olcan, says the hotel will take advantage of the Ramada brand and be able to better access customers in key areas.
The casino portion of the hotel is separately managed but is included in the Ramada co-branding.
Sister hotel in the Corozal Free Zone, Princess Free Zone, is being considered to join the popular Days Inn chain but no decision has been made.
It is important to note that the hotel is not being sold to Ramada and according to Olcan, financial considerations are not part of the Princess’ Turkish owners’ decision to work with Ramada.
As part of the re-branding there will also be a remodeling of the hotel’s 160 rooms to match Ramada standards.
Olcan says employees’ jobs are not under threat and current room rates will stay the same though are they are scheduled to be reviewed next year.
Princess Hotel rebrands as Ramada
The Princess Hotel is now formally the Ramada Belize City Princess. The announcement was made by new General Manager Erol Olcan this morning, during a media breakfast at the hotel. The Ramada brand is owned by the Windham Hotel Group, which is the largest hotel company in the world, operating well known chains like Planet Hollywood, Day’s Inn and Travel Inn. It’s not a buyout, but a partnership between Ramada and Turkish owned Princess International. So what does it mean for the Princess? Well, Olcan says that apart from the new signs and product branding, the facility will be getting some needed upgrades.
Erol Olcan, General Manager, Ramada Belize City Princess
“We decided to join them but I have to underline that clearly the hotel is not being sold. We are an original company, as you know a Turkish company, Princess International. The original company is running the show and they are going to continue. You will see a few of my management company in the back and myself – we are all here and we are staying under the name of Ramada. Why will we join the Ramada? Because of the marketing aspect of it…we will join in their reservation system and we will get more business to our hotel and consequently more business to our country. What we have, and maybe we will get more support and more help from the Ramada – that is going to develop our stuff and the hotel as well, because their standards – we have to reach their standards. I’ll give you some examples – very soon I am going to change the whole one hundred and sixty rooms televisions, and we’re going to change all the televisions and bring them up to date…that is one of them. And inside the bedrooms – tables, linens, towels, bathroom materials like soaps and shampoos…that’s all going to change to meet the Ramada standards. And yes, there is money involved at the end, a lot of money. I think why we are doing this I have to really sort of say…we are developing ourselves. It’s nice that the country is getting better with a lot of tourists around. And we will bring more.”
The partnership currently applies only to the facility in Belize City, and it doesn’t include the casino inside the hotel, which remains the sole property of Princess International.
From “The Princess” to “The Ramada Belize City Princess”
Hoteliers link with the Ramada chain of hotels to garner more international clients
This morning during a media briefing at its Belize City location on Newtown Barracks, the management of the Belize City Princess Hotel and Casino announced that they will be rebranding the hotel in an effort to change its image both locally and internationally, as well as attract international clientele to the country.
The owners of the hotel – which will now be known as the Ramada Belize City Princess – have agreed to join the Ramada chain of hotels, a subsidiary of the Windham Hotel Group from New Jersey, U.S.A., which happens to be the largest hotel company in the world, with over 7,200 hotels currently in operation worldwide.
The new general manager of the Princess Hotel, Erol Olcan, noted that the hotel is not being sold to the Ramada and that financial considerations are not part of their decision to rebrand; instead, he said, there is a partnership between Ramada and the Turkish-owned Princess International.
He said, “We are now changing our vision and our scope, and Princess Hotel International Company is going to join an international hotel chain – that is Ramada. We decided to join them, but I have to underline that clearly, the hotel is not being sold. We are an original Turkish company – Princess International. The original company is running the show and they are going to continue. Why will we join the Ramada? Because of the marketing aspect of it, we will join in their reservation system and we will get more business to our hotel and consequently more business to our country via tourism. We will get more support and more help from the Ramada – that is going to develop our staff and the hotel’s grounds because we have to reach their standards.”
As Olcan explained, apart from the new signs and product branding, the facility will be receiving some remodeling and upgrades to target regular patrons of the other Ramada Hotels overseas, which are also managed under the same umbrella group.
“Very soon I am going to change the televisions in the whole 160 rooms and bring them up-to-date. Tables, linens, towels, and bathroom materials like soaps and shampoo inside the bedrooms are all going to change to meet the Ramada standards. And yes, there is money involved at the end, a lot of money. I think why we are doing this is because we are developing ourselves. It’s nice that a lot of tourists come to the country, and we will bring more”, Olcan promised.
With a total of 160 rooms, and also entertainment facilities which offer 5-star accommodations and services according to Olcan, the Ramada Belize City Princess currently stands out as the largest hotel in Belize.
At this time, the partnership applies only to the facility in Belize City and doesn’t include the casino inside the hotel.
When the Ramada Belize City Princess Hotel originally opened, it was a franchise of Ramada – which itself presently manages 850 hotels in 53 countries – and was known then as The Royal Reef Hotel, but was sold after several years to Princess International and became known as the Princess Hotel.
Amandala understands that the employees’ jobs are not under threat due to the change, and current room rates will stay the same, although they are scheduled to be reviewed sometime next year.
We also understand that The Princess Free Zone, which is a sister hotel in the Corozal Free Zone, is under consideration as a prospective member of the popular Days Inn hotel chain, but a decision is yet to be made.