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BTB Belizean Traveller campaign

Posted By: Marty

BTB Belizean Traveller campaign - 08/01/18 05:08 PM

Be a tourist in your own country!


The Belize Tourism Board had a press conference to officially launch its Belizean Traveller Campaign on Wednesday, 1 August at the Biltmore Plaza Hotel.  Belizean Traveller aims to create and promote awareness of Belize’s tourism regions and to encourage Belizeans to be travellers in their own country. 




Belizean Traveller Press Conference

The Belize Tourism Board (BTB) is encouraging Belizeans to be a traveller in their own country during the entire month of August as part of its Belizean Traveller Campaign. And to make the invite more enticing it is offering over $25,000 in prizes that will allow six winners to enjoy a dream vacation in any of Belize’s regional tourism regions. But the campaign becomes even better with the Belize Hotel Association (BHA) jumping into the band wagon to offer numerous discounts through its members during the campaign.

The BTB’s Belizean Traveller Campaign was officially launched this morning at the Biltmore Plaza Hotel in Belize City. The campaign will be implemented by BTB from August 1 to 25th August with the following objectives:

  • Create awareness of Belize’s six tourism regions and products to its residents and citizens.
  • Highlight what Belize has to offer as a perfect vacation paradise.
  • Allow the traveller to enjoy the scenery, their vacation and breathtaking memories.
  • Enjoy our unique Belizean culture and to promote educational opportunities among Belizeans so that they can learn about our history.
  • Promote Belize as a world class authentic Curious Place destination – be the envy of the world.
  • Offer Belizeans an opportunity for relaxation – invest in their family – take a well-deserved summer break.
  • Adventure – tap into Belizeans’ adventurous side.
  • Boost domestic tourism – increase domestic revenue and volumes and allow Belizeans to enjoy attractive discounts being offered by various local resorts.

During the launching, Ms. Karen Pike, BTB’s Director of Marketing and Industry Relations said “BTB was very excited at the opportunity to share what a gem we have in this country with the various destinations from north to south.” She added that as an industry partner, the BHA, continues to market the destination with the BTB and strengthen the efforts and exposure of the hotel properties within Belize. For his part, Mr. Ted Tejeda, President of the Belize Hotel Association, compared Belize as a paradise and said “we live in a beautiful country with a lot of natural resources, a country which you can explore.” He added that BTB’s Belizean Traveller campaign was an excellent idea because as Belizeans we are all ambassadors of this country. He also expressed strong support for the campaign saying BHA members were delighted to offer up to 50 % discount to Belizeans.

The campaign will be carried out through an interactive live TV show entitled “The Belizean Traveller” on Love FM TV on Wednesday, August 8, 15 and 22. During the show the general public will be able to call in and answer a question and in addition to winning numerous BTB giveaways, winners will also be able to participate in the grand raffle of the six big prizes ($4,000.00 each) at the grand finale of the campaign from 5 to 7 pm on Saturday, August 25 at the BTL park. The prizes include full paid accommodation plus activities of the winner’s choice.

The grand finale will include numerous cultural presentations, BTB giveaways and lively entertainment by the National Dance Company and local artists. The highlight of the evening will be a musical performance by Belize’s super star, the General Supa G. Prior to the launching of the campaign, BTB implemented a series of radio and television countrywide road shows to share the campaign concept with the general public with the aim to generating their interest to participate in the campaign. Throughout the month’s campaign, BTB hopes to create increased awareness of Belize’s regions and products to its residents and citizens, highlighting the scenery and rich culture of a world class authentic destination – BELIZE, a Curious Place! For further information on the Belizean Traveller Campaign please visit the following link:

https://www.facebook.com/belizeantraveller/



Here is a little preview of more to come for this 2018 campaign. BTB’s Communication officer Raphael Martinez and Marketing and Public Relations Manager Jocelle Stephen, along with BHA’s President Ted Tejada, discuss the exciting news of how you can win your dream vacation.

Posted By: Katie Valk

Re: BTB Belizean Traveller campaign - 08/01/18 08:33 PM

Go!
Posted By: Marty

Re: BTB Belizean Traveller campaign - 08/25/18 10:13 AM

BELIZEAN TRAVELLER 2018 CAMPAIGN GRAND FINALE TODAY

The Grand Finale for the BTB’s Belizean Traveller Campaign will be held this Saturday, 25th August from 4 pm to 8 pm at the BTL Park. The Belizean Traveller campaign is a BTB initiative to encourage Belizeans to be travellers in their own country.

As part of the campaign, over $25,000 worth of prizes will be given away that will allow six winners to enjoy a dream vacation in any of Belize’s six regional tourism regions. These winners will be selected during the Grand Finale on Saturday.

There will be live entertainment from the General Supa G. Other performers will include Kenny G Gladden, the Belize National Dance Company and the Barranco Roots Garifuna Group.

Diginet will be having a party in the Park from 2 p.m. with free installation and specials on devices. The event will be an evening of great fun and surprises!

Bring your entire family and friends and win numerous prizes, including the following:

- Two nights stay for two at the Sunbreeze Suits, San Pedro
- One night stay for two at one of the pool side view rooms at the Banyan Bay Hotel, San Pedro
- One night stay for two at the Banana Beach Resort, San Pedro
- 2 LG Phones from DigiNet


The event will be carried live on Love FM from 7:30 pm to 8 pm. You are cordially invited to provide coverage of the BTB’s Belizean Traveller 2018 Campaign’s Grand Finale.
Posted By: Marty

Re: BTB Belizean Traveller campaign - 08/30/18 05:17 PM

BELIZEAN TRAVELLER CAMPAIGN CONCLUDES WITH A BANG!

The Belize Tourism Board’s highly publicized Belizean Traveller Campaign, which encouraged Belizeans to be a traveller in their own country, came to a close on Saturday 25 August with a superb and dynamic grand finale at the BTL Park, which included numerous giveaways, live entertainment and the selection of winners of six grand vacation prizes worth $25,000.00.

Heavy dark clouds and the drizzle could not dampen the festive spirit during the grand finale with the crowd becoming highly euphoric as Belizean superstar entertainer, Supa G hit the stage. Hosts Raphael Martinez and Ted Tejada kept the crowd’s eyes glued to their tickets as they announced the winners of the numerous prizes. The event also included cultural presentations and entertainment by Kenny G and the New Creation Band, the Belize National Dance Company and the Barranco Garifuna Group. DigiNet also held a Party at the Park with numerous promotions and giveaways.


The highlight of the evening was the selection of the winners of the grand vacation prizes. The winners of these prizes will be able to enjoy a dream vacation in any of Belize’s regional tourism regions. The winners are: 1. Brittany Williams – Central Coast Region 2. Jaime Rodriguez – Northern Region 3. Firmo Coc – Western Region 4. Georgette Williams – North Islands & Reef Region 5. Kent Thompson – Southern Region 6. Ignacio Mahung – Southeast Coast Region The prizes include full paid accommodation, meals, transportation plus activities of the winner’s choice. In addition, there were nine winners of various other attractive prizes during the grand finale and twelve other persons won prizes during the Belizean Traveller talk shows.

The BTB is now in the process of engaging the winners in discussions to develop their respective vacation package itineraries. The Belizean Traveller campaign was carried out with the support of the Belize Hotel Association, which offered numerous discounts through its members during the entire campaign launched on August 1st. The discounts continue until October 31st . The campaign had as its main focus to create awareness of Belize’s six tourism regions and products to its residents and citizens; highlight what Belize has to offer as a perfect vacation paradise; allow the traveller to enjoy the scenery, their vacation and breathtaking memories; enjoy our unique Belizean culture and to promote educational opportunities among Belizeans so that they can learn about our history; promote Belize as a world class authentic Curious Place destination – be the envy of the world; offer Belizeans an opportunity for relaxation, invest in their family and take a welldeserved summer break as well as to boost domestic tourism and allow Belizeans to enjoy attractive discounts being offered by various local resorts.


The campaign was carried out through an interactive live TV show entitled “The Belizean Traveller” on Love FM TV on Wednesday, August 8, 15 and 22. During the show the general public was able to call in and answer a question and in addition to winning numerous BTB giveaways, winners were also able to participate in the grand raffle of the six big prizes. Prior to the launching of the campaign, BTB implemented a series of DJ radio and television countrywide road shows to share the campaign concept with the general public with the aim of generating their interest to participate in the campaign. Throughout the month’s campaign, BTB was pleased to have created an increased awareness of Belize’s regions and products to its residents and citizens, highlighting the scenery and rich culture of a world class authentic destination – BELIZE, a Curious Place! We encourage all of Belize to be a Belizean Traveller.

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