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New Destination Belize magazine

Posted By: elbert

New Destination Belize magazine - 01/12/08 03:10 PM

The Belize Tourism Industry Association does a superior job of printing/publishing a beautiful piece of lithographic art in the form of a magazine that showcases Belize and I can't say enough about how wonderful it is........however
(you knew that was coming didn't you)
It should council some of its advertisers as they are also representing Belize.The editorial content of the magazine is accurate and represents Belize in a truly marvelous way, but the advertisers seem to have a large problem.
One shinning example is the ******* full page color advertisement done by someone who has no clue about where Belize is or what we are about. It depicts El Castillo,a Mayan ruin in Mexico, shows corals only found in the south pacific a bird endemic to 'South' America. All in a package if you want to buy a condo in Belize.
Likewise another advertisement of a casino that is two full page color and has photographs of Las Vegas show girls and men in tuxedos.Another hotel Ad shows a giant clam shell from Tahiti with a young couple kissing behind it, and another a rare macaw found only deep in the rainforest, sunning itself on the beach.
all quite humorous in a way, but sad misrepresentations of who and what we are.
Posted By: JZB

Re: New Destination Belize magazine - 01/12/08 03:52 PM

I know what you mean Elbert. They advertise the same false pictures on their websites. Its no wonder some visitors are dissappointed when they arrive.
"What?! No surf on the west side of the island?"
I find it rather funny myself.
Posted By: Barnacle

Re: New Destination Belize magazine - 01/12/08 03:56 PM

the last 2 issues have had a full page ad tauting Ara Macao, and many referances in the text.
if there is a 3rd, that is realy sad as there is still absolultly nothing there but a swamp.
but,, BTB is GOB branch......

edit: BTB puts out destinations not B.T.I.A.
Posted By: Amanda Syme

Re: New Destination Belize magazine - 01/12/08 04:16 PM

Unfortunately our Destinations magazine is just another victim of world wide false advertising. My company has always ensured that our ads contain pix that are all truly Belizean - and our photos and website pale beside these up-and-coming huge, non-Belizean, misleading, wholly inaccurate sites that are now on the web.

It is a sad example of the times we live in...
Posted By: Phil

Re: New Destination Belize magazine - 01/12/08 04:27 PM

Oh come on Amanda you don't mean that - must have been before you had your first cup of coffee. There's no reason at all you can't use Belizean pictures and blow these false advertisers right out of the water - we have some of the worlds greatest natural and man made wonders!!!

Also I was under the impression Destination Belize was a BTIA publication.
Posted By: elbert

Re: New Destination Belize magazine - 01/12/08 04:48 PM

Yes it is a BTIA publication but its not the BTIA that has the problem its their advertisers, or the problem could be looked at as who and how they let advertise in their publication.
Posted By: Barnacle

Re: New Destination Belize magazine - 01/12/08 05:32 PM

my mistake,, it does say b.t.i.a. on the cover...
Posted By: seashell

Re: New Destination Belize magazine - 01/12/08 10:23 PM

I've noticed exactly the same thing! I recognized that the coral, the fish, etc. didn't match. However, I've seen that in ads for other places too, not just Belize. Still . .it is just plain wrong.
Posted By: Amanda Syme

Re: New Destination Belize magazine - 01/12/08 11:30 PM

Originally Posted by Phil
Oh come on Amanda you don't mean that - must have been before you had your first cup of coffee. There's no reason at all you can't use Belizean pictures and blow these false advertisers right out of the water - we have some of the worlds greatest natural and man made wonders!!!

Also I was under the impression Destination Belize was a BTIA publication.


Yes Phil - let me clarify what I MEANT to say - I meant to say that the photos of other places that blow away our shots of awesome natural wonders in Belize are also touched up, you know, airbrushed and every other feature that photoshop has to offer.

Of course those false advertisers not only use bogus photos but reams of false promises and out and out lies to sell their products. As JZB said earlier, no wonder some visitors are disappointed when they arrive.

Belize has so much to offer our visitors, but I wish we could exceed their expectations by not enticing them here with the load of crap that you see advertised these days.

And yes destination Belize is a BTIA publication.
Posted By: Barnacle

Re: New Destination Belize magazine - 01/12/08 11:55 PM

it also seems the only way to get any mention in the text is to buy a color advertisement.
overwhelmingly, the large places can afford the text.

Posted By: ecodiver

Re: New Destination Belize magazine - 01/13/08 01:23 AM

It's not just that publication, a few months back Scuba diving magazine used stock photos to show Ambergrise Caye and it was of Caye caulker. Let the reader beware
Posted By: CROC

Re: New Destination Belize magazine - 01/13/08 07:57 AM

Destination Belize is a beautiful publication but a poor advertising source based on the cost of Ad.

Its production I beleive was 50,000 published copies with each advertiser receiving 2 boxes of magazines and the rest going to BTIA for promotion at trade shows

What it does is allow the private sector whom 90% know little about marketing to pay for a flashy publication that looks good but is a poor source for the advertiser but a great promotion piece for the BTIA paid for by the private sector.

Now before I get bashed I challenge advertisers to come on and post the tracking results of the advertising and i am very confident that this publication does not pull well compared to other publications promoting niche subjects. (most advertiser dont track there ad results.

I beleive the only value to advertising in Destination Belize is for Branding and additional exposure ONLY IF YOU have the advertising budget for it, if you are a small resort or business I suggest you spend your hard earned dollars on other publications with more circualtion and production.


Destination Belize a nice marketing piece but just not enough circulation to warrant the hefty advertising rate when compared to other publications with much more coverage readership and circulation.

Anyone thats seen a copy i am sure you will agree with me it does not look cheap it looks an expensive piece and add up the advertising revenue from the ads, the publisher is making an ASTRONOMICAL AMOUNT OF MONEY I believe BTIA is also on a commission on the advertisers payments which seems off to me as by paying them commision on sales it increases the cost to the private sector but I guess thats how the publisher got this lucrative contract.

Croc

Posted By: elbert

Re: New Destination Belize magazine - 01/13/08 03:03 PM

Originally Posted by Barnacle
it also seems the only way to get any mention in the text is to buy a color advertisement.
overwhelmingly, the large places can afford the text.


Thats the way all mags. and newspapers are.
Posted By: SimonB

Re: New Destination Belize magazine - 01/13/08 03:43 PM

Croc is right. I tracked my results and they were...Zero. The first time I advertised was the last time.
Posted By: Auxillou Beach Suites

Re: New Destination Belize magazine - 01/26/08 12:01 AM

In this day and age of technology Destination Belize should be in DVD format for easy mailing. The print copy is decades outdated as an effective advertising tool.

Wendy Auxillou
Posted By: seashell

Re: New Destination Belize magazine - 01/26/08 11:14 AM

Not to mention the fact that the only time I can get my hands on the mag, is when I'm actually in San Pedro. Then I bring a copy back home, share it with friends and in short order I lose my copy.

Maybe next time I'll see what I can do about bringing back more than one copy.

All that said, Amanda's idea is much better. My way costs something in the neighborhood of $3000, just to get started on distribution.
Posted By: Amanda Syme

Re: New Destination Belize magazine - 01/26/08 03:05 PM

Great idea Wendy - a dvd would be a much easier method of distribution in some cases.

seashell pm your address - I'll mail you one.
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