AmbergrisCaye.com Home

Heineken buys shares in Belize Brewing Co.

Posted By: Marty

Heineken buys shares in Belize Brewing Co. - 05/11/18 11:55 AM

Heineken International B.V. (HEINEKEN) announces that it has acquired a minority stake in Belize Brewing Company Ltd ("BBC"), Belize's market leader in beer and a subsidiary of Bowen & Bowen Ltd (B&B), which has been an importer and distributor of HEINEKEN brands including Heineken®, Amstel and Red Stripe in Belize since 2016.

Financial terms are not disclosed.

Marc Busain, President Americas at HEINEKEN, said: "We are delighted to announce the new partnership with Belize Brewing Company and the Bowen family. We recognise BBC's strong capabilities and position in the country, which has a fast-developing tourism industry and stable GDP growth, and offers a lot of potential to grow our premium offering, led by the Heineken® brand. We look forward to continue growing together."

Michael Bowen, President/CEO at Belize Brewing Company Ltd, said: "We welcome HEINEKEN as our new partner. HEINEKEN is a world-class family owned company that shares our values. We look forward to improving and growing our company with the help of our strategic partner."
© 2021 Ambergris Caye Belize Message Board