|Agents present for the Guatemala presentation held at the Hotel Princess. |
The Belize Tourism Industry Association (BTIA) along with the Belize Tourism Board and other industry partners convened in El Salvador and Guatemala as part of the regional integration and partnership efforts. On July 8th and 9th, two breakfast presentations were conducted in El Salvador and Guatemala respectively.
It was a marketing blitz and its purpose was to promote the Belizean tourism product within the regional market but at the same time BTIA hopes to trigger interests from the multi-destination traveler from other markets including Europeans.
Held at the Sheraton President Hotel in El Salvador, there were 28 agents eagerly awaiting news of Belize. According to Katherine Paz, San Pedro BTIA President, explained that the biggest misconception in El Salvador is the belief that a visa is required to enter Belizean territory. “Throughout the presentation we kept elaborating on the fact that one does not require a visa to enter the country,” she stated.
The Hotel Princess was the rendezvous point in Guatemala where over 40 travel trade professionals were present for the various presentations. “There were many agents that already sell Belize presently. These agents were eager to hear the new information that we had to offer. Other agents who had not been selling the country, were absolutely amazed at what Belize has to offer and will begin to sell the country to their travelers,” Paz continued.
Present at both events included The Belize Tourism Industry Association (BTIA), Belize Tourism Board (BTB), Belize Hotel Association (BHA), Ramon’s Village, Belize Legacy, Ka’ana and Hugh Parkey’s Belize Dive Connection and The Lodge at Chaa Creek.
For more information about the Guatemala and El Salvador’s Sales Blitz kindly contact the BTIA at telephone number, 227-1144 or 227-5717, E-mail: [email protected] or www.btia.org