Our Community - Giovanni Marin - "A true 'sign' of success in San Pedro"

The Island Newspaper, Ambergris Caye, Belize            Vol. 13, No. 41            November 6, 2003

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Giovanni Marin

Ambergris Caye is an island paradise for those looking for a laid-back yet adventurous vacation, and a home to a variety of entrepreneurs. As the number one tourist destination in Belize, San Pedro Town businesses strive to make their location attractive to visitors. With the increase in tourism also comes the need to go all-out to promote and advertise their products and services. This week, The San Pedro Sun is pleased to introduce one of San Pedro's most talented businessmen whose signs add style and flare to island establishments - Giovanni Marin. 

    Giovanni was born in San Pedro Town on September 24th, 1974 to Patricia and Aldo Marin Sr., the youngest boy of their ten children (seven boys and three girls). Being the son of a well-known boat builder and fisherman, it was no coincidence that Giovanni would come to cherish the sea from a very young age. After graduating from San Pedro High School in 1994, Giovanni joined his brothers at Excalibur Tours, a popular tour agency specializing in island and inland adventures. For the next three years, Giovanni made a living as a tour guide escorting numerous guests on manatee sightseeing tours and trips to Maya ruins.

    In June of 1998, Giovanni also partnered with one of his brothers to purchase one of San Pedro's landmarks - The Tackle Box Bar. Fortunately, the bar was situated on a dock located in the center of town. Being an ambitious young man, Giovanni took advantage of the location and built a water taxi terminal to service the many passengers traveling to and from the island. Unfortunately though, only four months after the purchase, Hurricane Mitch took its toll on San Pedro, and The Tackle Box, too. This horrible ordeal was hard on the young businessman but Giovanni did not give up so easily. Just as the town ended up back on its feet, so did Giovanni and his business. By January of the following year, the new and improved "Shark's Bar" opened its doors to the public. For two years, Giovanni enjoyed the fruits of his labor but eventually came to a decision to explore other areas.

    Born with natural artistic abilities, Giovanni employed these skills in creating business signs, as well as painting names on boats. Knowing how much he enjoyed this occupation and realizing the growing need for this art, a friend convinced him to venture further into this business. So, Giovanni decided to sell his 34-foot skiff and traveled to Jackson, Mississippi, USA where he familiarized himself with the necessary equipment needed for a high-quality sign business. With the knowledge he gained, Giovanni began working out of his house, but by March of 2003, Giovanni found he needed to open a second location (Giovanni's Plastic Signs & Designs at the Sol Plaza on Pescador Drive).

    Today, with his innovative designs, Giovanni's signs have changed the way San Pedro advertises. Through this business, Mr. Marin offers unique products, specializing in digital computer advertisements such as: luminated signs, water-proof banners, magnetic signs, 3-D foam signs, air-brushed T-Shirts, golf cart designs and much more. Some of his most impressive creations include the interior and exterior design work at Jaguar's Temple Night Club and the illuminated sign at San Pedro SuperMarket. His business has become such a resounding success it forced Giovanni to acquire the services of his brother Amir as business manager. Apart from the wide selection of items offered by Giovanni he says that by next year he plans to offer silkscreen prints. "I want to take San Pedro to another level of advertising. Since this is a tourist destination, I intend to offer businesses a more modern and high-tech way of promoting their services," Mr. Marin told The San Pedro Sun.

    Although his business takes up much of his day, Giovanni still makes certain to set aside time to spend with his wife Maribel and son Giomar. An ambitious entrepreneur in San Pedro, without a doubt Giovanni Marin's ideas are a "sign of the times" in "Our Community."

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