Analyzing website traffic and promotion
#117193
02/10/06 01:00 PM
02/10/06 01:00 PM
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Joined: Oct 1999
Posts: 72,022 oregon, spr
Marty
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OP
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sounds boring, huh?
these days we often read advertisements where businesses use their website data to promote themselves with. i understand the impulse, but lets see how all that works.
a certain Belizean news website says they get 56,000 HITS a day and its the most popular website in Belize.
now lets analyze that HIT statistic closely.
HITS for a website equals page hits plus image hits. so when a web viewer looks at a webpage, if that webpage has 50 images on it, the statistics add the 50 image hits plus the one html page hit. So viewing this page would generate 51 HITS.
thats KEY. one viewer viewing one webpage generates 51 HITS. that makes HITS a total bs number to use in advertising because it adds image hits plus the html page hits.
the proper number to use to show one's website traffic is unique hosts, or visitors. with this stat, one viewer viewing 100 webpages generates ONE VISITOR or UNIQUE HOST. whereas that one viewer viewing 100 webpages generates 51 X 100 or 5,100 HITS (assuming the 50 images per page example above)
quite a difference. one person equals one visitor or one person equals 5,100 hits. you can see why people are tempted to use that hit number. looks better.
so the Belizean news website saying they are the most popular with 'as many as' 56,000 hits a day. lets break that down. their current front page which contains the weekly news has 55 images on it. plus the html page. so viewing this website by one unique visitor equals 56 "hits". so divide their 50,000 hits by 56 hits per page, that's 892 visitors. hmmm. huge difference. 50,000 a day or 892. hmmmm. linguistics. words can dance.
now for comparison, the san pedro sun website has not had less than 2000 viewers on any given day, unique hosts, since dec 5th (excluding nyeve and christmas). 2608 yesterday lots of 2800 and 2900's in there. so the sun website gets at a minimum triple the traffic of the supposed most popular website in Belize.
if i advertised the number of 'hits' on ambergriscaye.com. the number would be HUGE!!! 5 billion visitors a day! more than the population of the whole planet!!!!
well maybe not. let me go see.
Here's the traffic for AmbergrisCaye.com
An Overall Summary For Each Day
...............|....Page ...|.....Total....|...Unique...| ....Date....|..Accesses..|.....Hits.....|...Hosts....| ------------+------------+--------------+------------+ 02/09/2006 | 93012 | 526304 | 17684 | 02/08/2006 | 87781 | 542081 | 17960 | 02/07/2006 | 82319 | 545413 | 17903 | 02/06/2006 | 79270 | 528562 | 17706 | 02/05/2006 | 73950 | 399226 | 15727 | 02/04/2006 | 63367 | 400782 | 15842 | 02/03/2006 | 69419 | 457182 | 16632 | 02/02/2006 | 79480 | 508069 | 17544 | 02/01/2006 | 146056 | 612048 | 17599 | 01/31/2006 | 84764 | 548910 | 18175 | 01/30/2006 | 147456 | 650652 | 18627 | 01/29/2006 | 115402 | 563276 | 18326 | 01/28/2006 | 112438 | 473995 | 15945 | 01/27/2006 | 111135 | 555309 | 17113 | 01/26/2006 | 123149 | 616469 | 19317 | 01/25/2006 | 111382 | 661016 | 20019 | 01/24/2006 | 116010 | 704582 | 19724 | 01/23/2006 | 81644 | 577999 | 18650 | 01/22/2006 | 70339 | 470802 | 17588 |
so about a 500,000 to 700,000 HITS a day but about 16,000 to 20,000 visitors, or unique hosts, per day
here's the stats for belizenews.com
An Overall Summary For Each Day
...............|....Page ...|.....Total....|...Unique...| ....Date....|..Accesses..|.....Hits.....|...Hosts....| ------------+------------+--------------+------------+ 02/09/2006 | 8209 | 124046 | 6845 | 02/08/2006 | 8020 | 128827 | 7178 | 02/07/2006 | 8702 | 134491 | 7373 | 02/06/2006 | 7614 | 126504 | 7208 | 02/05/2006 | 4444 | 85694 | 5101 | 02/04/2006 | 5467 | 92897 | 5112 | 02/03/2006 | 7758 | 114747 | 6268 | 02/02/2006 | 7990 | 123861 | 6961 | 02/01/2006 | 8377 | 127506 | 7128 | 01/31/2006 | 7955 | 135450 | 7332 | 01/30/2006 | 7777 | 138760 | 7574 | 01/29/2006 | 4281 | 120170 | 6718 | 01/28/2006 | 4597 | 94185 | 5118 | 01/27/2006 | 7116 | 120323 | 6646 | 01/26/2006 | 7920 | 139118 | 7662 | 01/25/2006 | 8182 | 148731 | 8475 | 01/24/2006 | 8662 | 151722 | 8241 | 01/23/2006 | 7276 | 136017 | 7707 | 01/22/2006 | 4234 | 103119 | 6017 |
so belizenews.com gets 6,000 to 8,000 folks a day, but racks up 100,000 to 150,000 of those good old HITS
sites with a lot of small images making up the framework rack up the 'hits'
easiest way to drive up traffic using hits is to divide your images into pieces. make every image ten -20 pieces and traffic goes up X 10-X 20!!!!!!!
VOILA!!!
anyway, just a lil lesson in how to read advertising for websites that promote with web traffic data.....
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Re: Analyzing website traffic and promotion
#117199
02/10/06 02:06 PM
02/10/06 02:06 PM
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Joined: Oct 1999
Posts: 72,022 oregon, spr
Marty
OP

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OP
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in just over 6 months online, the San Pedro Daily is getting 700 folks a day, if the belize news site with 50,000 hits after years of operation is getting 892 folks a day. then http://sanpedrodaily.com is doing awfully well.
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